This Privacy Policy applies only to your use of my site and related marketing forms (including Facebook Lead ads). My Site may contain links to other websites. Please note that I have no control over how your data is collected, stored, or used by other websites, and I advise you to check the privacy policies of any such websites before providing any data to them.

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

With your permission and/or where permitted by law I may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on my products. You will not be sent any unlawful marketing or spam. I will always work to fully protect your rights and comply with my obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out. I will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes, and you will be able to opt out at any time.

I use the following automated systems [s] for carrying out certain kinds of decision-making. If at any point you wish to query any action that I take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the Data Protection Legislation gives you the right to do so. Please contact me to find out more using the details in Part 12.

·         The following automated decision-making method(s) may be used:

o   I will only send marketing emails if you have opted in. You can opt out at any time by clicking “unsubscribe” in any email or by contacting me directly.

. The following automated profiling may take place:

o   I use Brevo as my email marketing platform. Brevo processes data on my behalf in compliance with GDPR.
Brevo’s Privacy Policy: https://academy.brevo.com/privacy

I will only use your personal data for the purpose(s) for which it was originally collected unless I reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If I do use your personal data in this way and you wish me to explain how the new purpose is compatible with the original, please contact me using the details in Part 12.

If I need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, I will inform you and explain the legal basis which allows me to do so.

In some circumstances, where permitted or required by law, I may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

I will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data: Identity Information, including Contact data (name, email).

How Long [We] OR [I] Keep It: Until you unsubscribe or request deletion.

Type of Data: Contact information, including name and email

How Long [We] OR [I] Keep It: Until you unsubscribe or request deletion.

Type of Data: Business information .N/A

Type of Data: Payment information

How Long [We] OR [I] Keep It: As required for accounting and tax (typically 6 years).

Type of Data: Profile information N/A

Type of Data: Technical information

How Long [We] OR [I] Keep It: Up to 12 months for analytics and security purposes.

I will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

I will only store your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.

I will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.

The security of your personal data is essential to me, and to protect your data, I take a number of important measures, including the following:

·         limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;

·         procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data), including notifying you and/or the Information Commissioner’s Office where I am legally required to do so;

If any data is transferred outside the UK, I ensure it is protected under GDPR-compliant safeguards, such as Brevo’s EU data protection framework.

Security measures include:

·         Restricted access to authorised personnel only

·         Encrypted data storage

·         Secure third-party processors (e.g., Brevo, PayPal, Stripe).

I will not share any of your personal data with any third parties for any purposes, subject to the following exception[s].

If I sell, transfer, or merge parts of my business or assets, your personal data may be transferred to a third party. Any new owner of my business may continue to use your personal data in the same way(s) that I have used it, as specified in this Privacy Policy.

In some limited circumstances, I may be legally required to share certain personal data, which might include yours, if I am involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

Recipient Brevo.

Activity Carried Out: Email marketing automation and contact management.

Sector Marketing software.

Location EU (France).

Recipient PayPal / Stripe

Activity Carried Out: Secure payment processing

Sector Financial services

Location Global

Recipient Meta (Facebook)

Activity Carried Out: Lead form data collection

Sector Social media advertising

Location Global

If any of your personal data is shared with a third party, as described above, I will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, my obligations, and the third party’s obligations under the law, as described above in Part 8.

If any personal data is transferred outside of the UK, I will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 8.

If I sell, transfer, or merge parts of my business or assets, your personal data may be transferred to a third party. Any new owner of my business may continue to use your personal data in the same way(s) that I have used it, as specified in this Privacy Policy.

In some limited circumstances, I may be legally required to share certain personal data, which might include yours, if I am involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.